Under Armour Melbourne CBD

How Digital Signage Helped Under Armour Transform Its Retail Store Digital Signage Experience

When Under Armour set out to improve the look and feel of its retail stores, it turned to retail store digital signage to better reflect the energy and innovation of its brand. The goal was to create a modern, engaging space that could tell the brand’s story, showcase products dynamically, and connect with customers on a deeper level.

To bring this vision to life, Under Armour partnered with Mled Displays to deliver a high-impact digital signage solution. The result is a powerful blend of design and technology that transforms everyday shopping into an immersive brand experience.

A New Kind of Retail Signage

Traditional retail signage like printed posters and banners has been used in stores for decades. But Under Armour wanted something more dynamic, flexible, and engaging—something that would support its active, forward-thinking brand image. Mled proposed a solution using custom-built digital display elements throughout the store, including LED columns and commercial-grade LCD screens.
These new digital signage displays help Under Armour move away from static, unchanging messages. Instead, they now have a system that can be updated easily with new content, sales promotions, product highlights, or seasonal campaigns. This flexibility is one of the biggest benefits of digital signage—you’re no longer locked into one message for weeks at a time.

Cross-Selling and Upselling Opportunities

Another major benefit of retail digital signage is the ability to encourage extra sales. When shoppers see complementary items on the screen—like matching shoes for a running outfit, or accessories that go with a new hoodie—they’re more likely to add those to their cart.

This is known as cross sell, and it’s an easy way to increase the average value of each purchase. With digital screens doing the talking, it happens naturally, without the need for a sales pitch.

And because everything is digital, promotions can be updated instantly to reflect what’s in stock, what’s trending, or what’s most popular that week. This allows Under Armour to keep their offers relevant and timely, boosting the chances of more sales.

Easy to Manage, Built to Last

One of the key reasons Under Armour chose Mled was because of the user-friendly system. The displays themselves are built to be durable and long-lasting, but just as important is the back-end.

Mled’s content management system gives full control to store managers or marketing teams, without needing IT support. It’s easy to upload new content, set schedules, or swap out campaigns—all in a few clicks.
This kind of control is vital in fast-paced retail environments where promotions and product lines change regularly. It saves time, cuts down on printing costs, and ensures that the store always looks its best.

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Modern Retail Innovation

This is a perfect example of how forward-thinking digital signage retail solutions can reshape the way stores work.
With a combination of LED columns, LCD screens, and smart content tools, Mled helped Under Armour create a store that does more than sell clothes—it builds connections, shares values, and enhances the shopping journey.

For other retail businesses looking to stand out in a crowded market, this project shows just how far digital signage in retail stores can take you. It’s about more than just looking good—it’s about working smarter, telling better stories, and making every visit count.

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Ready to enhance your brand’s presence with high-impact digital signage?

From LED digital signs and digital display screens to fully integrated content management, MLED Displays offers end-to-end display solutions to help you connect with your audience like never before.